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Do I need to market?

There is a question that resonates, especially during financially challenging times, regarding the importance of marketing. Many people ask, “do I really need to market to my existing customers?”...

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Advertising 101: Understand the Listening Process

Communication, no matter the media, requires a sender and a recipient—a delivery mechanism and a target. The recipient, or target, is responsible for listening to the communication. Without listening...

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Do I need to market?

There is a question that resonates, especially during financially challenging times, regarding the importance of marketing. Many people ask, “do I really need to market to my existing customers?”...

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